Short inline quotations can actually be incorporated into your html via the q tag. This allows you to skip the actual quotations marks.
<p> Steve Jobs told us, <q> lang="en-us">design is not just what it looks like and feels like, design is how it works.</q> </p>
Note that it is also a good idea to add the lang attribute when using q elements.
You can use the lang attribute other tags such as the paragraph tag, if for example you had one paragraph in a different language than your document.