Tag: content

Terms Of Use & Splogs

I must admit that I totally forgot about this, last week, when I brought up the subject of splogs (sites that steal your content). There is a link on every page of WebKeyDesign.com that points to our Terms of Use policy. Under the Personal and Commercial Use section there is a statement that prohibits any other site from copying our content. However the statement did not mention RSS Feeds specifically. I have now changed the statement to read:

You may not modify, reformat, copy, display, distribute, transmit, publish, license, create derivative works from, transfer or sell any information, products or services obtained from the Services, except as permitted by these Terms of Use or under applicable laws. This restriction means, among other things, that you may not mirror on your own Web site, the home page, content pages, or RSS feeds of this Web site or any WebKeyDesign Site.

Though I am sure that this statement will not stop sploggers, it will at least make clear what WebKeyDesign.com’s policy is on content theft.

If you do not have a Terms of Use page on your site, you should seriously consider adding one. Most commercial sites have long and complicated terms, but for a personal site you probably can get by with a more simplified statement. The best plan is to consult a lawyer or someone who knows the law, but I know many webmasters end up using Google to piece together a decent Terms of Use page.

The main purpose of the Terms page is to protect your site from liability, and of course to protect your site’s content from theft. Most Terms pages you find are very restrictive, for example NBA.com, does not allow any other site to link to any internal page within its site. You must only link to the main page. Which is pretty ridiculous, but it is what NBA.com has for its linking policies.

Once you finish your Terms Of Use page make sure it is visible on all your site’s pages.

Filed under: Web Site BasicsTagged with: , , , ,

Optimize For Search Engines

Search Engine Optimization (or SEO for short), is something which many new web designers do not learn, but which is nonetheless important to the success of most web sites. SEO is really all about marketing your site. While you can market your site the old fashion way by using word-of-mouth campaigns and traditional advertising methods, the online marketing methods are all about search engines and the traffic that they can bring to your site. SEO can encompass many techniques and depending on your subject matter, the process can vary significantly. The first thing to understand is that SEO results can vary, because the search engines constantly tweak and change their algorithms and databases. It is pretty safe to say then that no one technique will work indefinitely. This is why SEO experts customize their methods so often.

It is best to think about the SEO process before you start your web site project, but this is not always possible. The following tips should help though, even if your site is already completed and active.

HTML Content

The most important SEO tip is also the most obvious, namely great content. People have to want to read your content to begin with, and so anything you can do to make your content more interesting, more accurate, more enjoyable do it!

Next you will want to extract the key words from your content. Your content is usually about something, try to narrow down (summarize) your content into one phrase, or pick out certain repeated words that best describe the paragraph or section of your content. You should then use this phrase (or keywords) as a heading for the section, or in the title tag for your html document. In HTML, there is a title tag that goes in the HEADING section, and then there are the heading tags H1, H2, H3,… . You want to make sure that you use these to accurately describe your content.

Once your content is nicely keyworded, you need to make sure that your site follows web standards as much as possible. Using valid XHTML matters because, the search engines will be able to read your site that much better. Having clean and valid code is easier to read for the search engine bot, and so if you can cut down the size of a web page by using CSS, then you should use CSS.

If your web site content is generated instead of static html pages, you will need to modify your script or program to generate the content with a search engine friendly url. In WordPress these urls are referred to as permalinks. Search engines like to have uncomplicated urls for indexing, so you have to accommodate them by using a shorter friendlier url scheme for your site.

Continue reading

Filed under: SEOTagged with: , , , , , ,

Advice On Your New CMS

With WordPress 2.0 coming out this week, it only seems fitting that I write something about Content Management Systems. Many webmasters find it hard to choose the right CMS or weblog script to run their site. Other than trying out the demos on sites like OpenSourceCMS.com and reading an occasional review, most CMS scripts are not very well reviewed. Just recently though, MacInTouch.com started one of their user contributed reports on the subject of CMS scripts. Although the report is for webmasters currently interested in running a CMS script on Mac OS X, the information and user comments on different scripts is helpful for your basic Linux server setup.

Content Management System (CMS) Report

Filed under: Web Site BasicsTagged with: , , , ,