Tag: google

Google Sitemaps

One of the most often asked questions I see on webmaster forums is about Google Sitemaps. In short, a Google Sitemap is a mechanism that allows Google to index your site with more accuracy. If you do not implement a Google Sitemap, Google will still index your site. So why should you setup a Google Sitemap?

Managing Google’s Bot

The main dilema is that you want Google’s bots to visit your site and index as much as possible, but after that you only need Google to index new content and not just waste bandwidth indexing previous content. The robots.txt file offers only limited options, it can’t tell bots to index only new content, so Google came up with Sitemaps to help webmasters make bots work more efficiently. Google’s Sitemap format makes it easy to tell the search engine bot, what your urls are, when they were last changed, and the frequency with which they change. This way the bot knows what it needs to look at and what it can ignore. This should help reduce crawling and make for more accurate indexing as well.

Sitemap Benefits

For websites that use non-engine friendly urls or sites that are brand new and have put a lot of content, the benefits of using a sitemap is that indexing will be more accurate. If your site is new and has no pagerank, a sitemap will not add your site any quicker than if you did not use a sitemap. The idea is not immediate search engine rankings, the idea is to have correct indexing, so when Google does add your site officially to its databases, all of your pages will be included correctly.

If you use WordPress, Google Sitemap Generator is a WordPress plugin that can create and manage your Google Sitemap. You can also create your own manually, just reference the Google’s Sitemap protocol.

Filed under: Google BitsTagged with: , , ,

Big Daddy PageRank Update

If you have not checked your Google PageRank yet, you might want to take a look and see if it has changed at all for you. You can use Web Site Metrics Tool to check your pagerank across multiple data centers.

Our current pagerank is between 4 and 5 depending on the data center.

There is also this Big Daddy Dance Tool, that checks just those specific data centers.

Filed under: SEOTagged with: , , , ,

WebKeyDesign Reaches 100 Posts

Back in May of 2005, I had this idea that I should start a web design and hosting business as a hobby, because I was really bored with my life and needed something challenging again to pick me up. I am positive some of my friends were skeptical and in some respects I agreed with their points, but hey I always preach to others that you can do whatever you want if you put in the effort. Well it’s now 2006 and WebKeyDesign is now more than six months old and so what exactly happened and what did I learn?

Google As Your Partner

If you have any kind of business, from a coffeeshop to an online business such as mine, then you really need Google for everything. Although I would like to think that in the future Yahoo and MSN Search will be as helpful and as important, for the time being Google is my most important search engine. From bringing plenty of visitors to WebKeyDesign.com, to allowing me to show my business in Google Local, to providing me with free tools like Google Sitemaps, Google really has a lot to offer small businesses. If you do one thing, learn all you can about what Google can do for you.

Business Decisions Are Costly

Most of the time I researched for weeks before I spent any money for the business and executed pretty well. However for some decisions I ended up going for it and it cost me. This happens to any business and let’s face it, there are going to be times when all the research in the world is still not going to tell you anything. Sometimes the only choice you really have is to take a chance, or play it safe and never experience any growth. Even if you lose money from a business decision, the least you can get out of the experience is what not to do next time you have a similar choice.

The Right Customers

There are always going to be people who need your services, but not everyone who asks you for help will be a right customer. What I mean is that being helpful and assisting non-customers is a great way to promote your business, so even if you do not get a paying customer from answering someone’s questions, you at least build a relationship that can hopefully lead to other customers. In certain instances helping out becomes a wrong customer. Some people are going to be rude or perhaps a drag on your time, in these cases you really do need to walk away from the situation and do it in a friendly manner. Undoubtedly many relationships do not work out and in business it is the same thing, you cannot work with some people and the sooner you find this out, the better your business will run.

Read More Books

Since starting the business, I have been hanging out at the library more and more. The stack of books that I go through has expanded ten fold. I have picked up books on every facet of my business, from accounting, to computers, to marketing, to more marketing. In the last month I have scaled back the book reading and now invest 40% of my reading time to business reading, and the rest to casual reading. This has happened mostly because I have found which books I like and can use, and which ones do not work for me. Now I concentrate more on the books I know are of value to me, and give myself a break by reading for pleasure. The idea is to find a comfortable balance between your business and your personal life.

Owning Your Business

The one thing that really sticks out to me after doing this is how much more respect I now have for other business owners. There is a lot of stress with having a business and anyone who can live with such pressures and still maintain their composure is truly unique.

Filed under: WebKeyDesignTagged with: ,