by WebKeyDesign | May 10, 2006 | News & Trends
It looks like the new idea in online advertising is to use domain names as nothing more than billboard space. Demand Media, a new company started by the original owner of MySpace.com, has just bought the third largest domain registrar: eNom Inc. The idea is to use all the expired domain names that eNom handles and use them as ad space. Demand plans to also put up some sort of content, but nothing really spectacular, which means a lot more advertising will be available on the Internet.
In line with Mr. Rosenblatt’s plans to add some cheap content to his sites to give visitors a reason to come back, Demand Media has already purchased San Francisco-based eHow Inc., which provides niche content, and will buy more content companies. But he isn’t planning to invest heavily in content — Mr. Rosenblatt says his goal is to have “immaterial”content costs. Instead he plans to rely heavily on content contributed by members of the public, which could range from reviews and blogs to photos.
Amazing, how some people view blog content as nothing more than free material for their own business ventures. This reminds me of how open source programmers complain about how some big companies give absolutely nothing back to the open source code and community. But wait, it gets better:
“These domain names are really the raw land of the Internet,” says Fred Harman, managing director of Oak Investment Partners, one of Mr. Rosenblatt’s backers. “Richard is a real-estate developer, taking the raw land and developing it … We’re trying to liberate these domains from the cybersquatters and actually put them to good use.”
In case you missed the irony in that statement it goes something like this: It’s okay because we are a company, when an individual makes money from cybersquating it is wrong, but when we do it, it is liberating cause we do it on a massive scale!
Read the entire Post Gazette article.
by WebKeyDesign | May 2, 2006 | News & Trends
Perhaps you were at your local Best Buy store or even at Target and you saw something like Eazy SuperFast WebSiteBuilder on sale for $29.95 or you were up late watching Comedy Central and heard about how you can make $8000 a month at home with an Internet home business, or you got an offer in the mail to renew you website domain for an easy payment of $49. And I won’t even mention the spam emails from people willing to sell you your domain name for just $69. The problem with all these offers is that they are mostly scams or outright bad deals.
The true objective of these offers is to get you to pay up what seems like a modest fee for something which is either not that valueable to begin with, or not even legitimate. For example, a domain registration does not cost $69 or even $35. At WebKeyDesign, we sell domain registrations at $15, as a service to our friends and clients. Just yesterday I got an offer to renew all of my domains for $35 each, and they included search engine submission and all these extras. Too bad all these extras either cost nothing or they can’t guarantee that you will actually get them! When it comes to domains, paying too much is a bad deal, but paying too low is also something to be avoided. If you are paying almost nothing for a domain registration it means the registrar is selling the domain at almost cost, which equates to very limited support and possibly having your email address used for marketing purposes.
The easy site builder software is actually a good deal, if we were still in the 90’s. Today’s internet users expect quite a lot from a website, and the simple truth is that a cookie cutter style web site that these inexpensive software packages produce, just does not cut it anymore. There is a reason why Dreamweaver costs $300. If these $29 software packages worked well, then Dreamweaver would not exist at all. The simple truth is that you are better off buying a $29 book on HTML and using a free application like Nvu to do your web site, than buying cheap software.
The most outlandish scam of all is the one that promises you the most money. Can you really make thousands of dollars with just a web site? The answer is yes, but it requires a lot of work and investment. You either have the skills to setup and maintain a site all by yourself or you have to pay someone else to help you. Most online ventures that work either have a lot of money behind them or they are very small and do not make huge profits. Consider that there are people who have the technical skills to setup a site, yet they never do it! Why? Because, the maintenance alone requires a lot of time and some people rather use their free time for other things. If however you are interested in starting a home business and using the web to help your business grow, then it is a good idea. Just realize that like anything else you do in business, you have to know what you are doing and spend wisely. Looking for the best return on investment is what business is all about. Spending money without knowing the rate of return, well that’s how you can go out of business.
by WebKeyDesign | Apr 11, 2006 | News & Trends
I have been thinking more and more about the downsides of today’s Internet. While the “always on” and “24 hour self-service” are repeatedly talked about, I find on many ocassions where these claims either turn out to be false or worse a severe let down. It is interesting to think that sites like Amazon.com who cornered the online retail market with their innovations such as 1-click ordering and customer reviews now no longer mean much. In a sense, the Internet has become stagnant and I am not sure if this partly due to Microsoft not really investing much in Internet Explorer or that much of the Internet has adopted a “me too!” mentality.
The rampant rise of the commercial aspects of the Internet have caused the Internet to grow immensely since the 90’s, but the cost of all this growth has created a major problem of signal to noise ratio. If today, I go looking for some specific piece of information on how to go about fixing a computer problem, if the problem is too specific I will almost never find a solution. Google and Yahoo will try their best to bring up some results, but most of all the results will be junk sites with ads. What is worse is that when something relevant does come up you usually run into protected or pay-for-information sites. These are sites which once offered their information for free but then decided to go member-only. Lastly there are the old links which point to nowhere. All the search engines have build up quite a list of outdated pages which are no longer retrievable at all.
Disappointed By Internet Shopping
Remember when you wanted to buy something and the Internet was helpful? A few years ago you could type in the model number and brand name, along with the word “review” and find instantly some helpful consumer comments on said product. These days that same search brings up hundreds of online shopping sites that sell the product, offer no consumer reviews, and most sites cannot even tell you if the product is in stock or how much it will cost to ship! Just try finding a review for simple ADSL Router or an inexpensive television set, and you will be hard pressed to find anything useful.
For whatever reasons, companies have chosen to use the Internet as their cheapest marketing tool, and the idea that providing helpful information to consumers is most likely an afterthought. Today, most companies that do provide forums, censor them heavily or let them linger into uselessness. Independent web site operators are also guilty of pushing their sponsor’s products or wanting members to pay for access to their archives. In fact many new sites specifically entice participation, so that at a later date they can go commercial and restrict access.
The only exception is the personal blog, but even that is being invaded by the rise of “professional bloggers” and commercial sponsored blogs. All of these changes though point to a less useful Internet and a challenge to search engines who want to remain relevant, as the search results are becoming more diluted every day.
by WebKeyDesign | Mar 29, 2006 | News & Trends
A couple of years ago I was telling my good friend, Manzabar, about how I thought Windows Vista was going to be a very tough release for Microsoft and Windows users. My only proof for this was the incredible growing pains which I and many other Mac OS X users had to endure through the many OS X releases that Apple came out with. By far the biggest problem for OS X, other than the Finder, has been the actual speed of the operating system. Everything on OS X seemed to be painfully slower. Most early users put up with it, because of the benefits of using modern features in OS X, for me it was JAVA. There were a ton of new JAVA apps that only worked well under OS X. As Apple improved on OS X, it became more evident that OS X had serious bottlenecks. There was the multi-threading of the FreeBSD layer itself, the MACH kernel design itself not being as fast as Linux, the UI changes that made many users curse the new Finder, and so on. But the major issue is and still is the graphics layer in OS X. When Apple implemented a new graphics system and replaced the old two dimensional QuickDraw, they slowed down the UI immensely. Instead of a window taking a few kilobytes of memory to draw, it now literally took something like three megabytes per window. The math operations alone for all the windows slowed down the main PowerPC cpu and made the entire OS sluggish to use. Apple worked with NVidia and ATI to offload more and more of the UI drawing functions to the graphics card and now OS X is very much improved, but it is still a work in progress, and many would argue that the OS did not speed up as much as the hardware got faster. As of today the G5 PowerMacs and the new Intel based models are a vast improvement on UI responsiveness.
This brings me to Windows Vista, and Microsoft’s first attempt to bring a real 3-D interface to Windows. Of course, since Microsoft does all the code for DirectX, and they have waited for video cards to become DirectX 9 compliant, their UI should have less problems than Apple’s. But as you can tell by Apple’s lastest OS X release, the UI is still being perfected and even after five years of trying to speed it up, Apple still is not finished tweaking it. Vista will have problems running on older hardware and I’m sure Microsoft will end up tweaking just as much as Apple in order to get the 3-D UI to run at acceptable levels. The difference though is that Mac users will put up with quite a lot and for some reason don’t seem to mind all that much in the end, but Windows users are not exactly all that forgiving. If Vista turns out to be slow, they simply will hold off on upgrading and just wait to purchase new hardware, which is the last thing Intel and AMD want to hear.
Then again I could be wrong and Microsoft might pull it off and deliver an incredible release, with an amazingly fast 3-D graphics system.
by WebKeyDesign | Feb 17, 2006 | News & Trends
As a webmaster one of the issues I am faced with is online privacy. Popular media would have you believe that it needs to be protected, but no one really defines what IT really is. At the most basic level, online privacy means that personal identifiable information must not be logged, stored, or distributed. As a webmaster and owner of a web site, tracking my site’s traffic is very important. A server’s access logs can only track an IP address and some information in regards to the browser that a person used to access the site. Although an IP address can lead back to an ISP, without that ISP’s willing cooperation (and access to their logs), a webmaster cannot really track the actual computer, let alone the person who actually visited their site. An IP address alone narrows down perhaps what ISP was used, but after that, the bread crumbs stop.
Losing Your Privacy
Many sites implement cookies, which allow the site to store and retrieve information from your computer. This information is usually basic login information or in the case of forums, what posts you have read or responded to. Marketing companies love cookies because they can use them to build profiles of what sites you like to visit and what interests you. They use this information to sell you more products and to figure out what party candidate you most likely would vote for. If you think this is invading your privacy, consider your ATM card which not only identifies you personally every time you use it, but can be used to track your whereabouts, based on where you used it last!
Today’s sites no longer ask you to store cookies for them, they simply do it. Most Terms of Service Agreements, (you know those pages you never read on any sites you go to), will always include some sort of consent statement. It usually states that by using services on their site, you are consenting to the site storing or even divulging some of the personal information that they will be tracking. Many sites, even commercial ones, will market out your email address and reward your consent with spam email for months to come.
One-Click eCommerce
Enter the single click web site, which revolutionized internet shopping by allowing site users to click once to purchase an item and not even have to enter any credit card information, because the site already had everything on file for you. Convenience led to massive privacy invasion with your consent of course. A worse case scenario is that perhaps your favorite online store messed up their accounting and charged you less for a purchase, and three months later they decide to correct their mistake and automatically charge your credit card. Of course you could complain and try to save yourself the charges, but all of this requires time, time which costs you too. In the end you have given up significant control for the convenience of one-click shopping.
One Profile Passport
If one-click was not enough, Microsoft (along with other companies) really want to implement a single profile database, where multiple sites can share your account information and implement one-click purchasing across multiple sites. A massive database such as this would not only be able to track more of your purchases, but it would be a goldmine for marketing companies who want to flood your email, your regular mail, and phone with offers. And all you need to do is consent by clicking OK to the agreement and you are in!
Business Versus Consumers
As a business, any marketing information that you can get for free is valuable. The conflict really comes down to the desire of businesses to compete for your business, and your desire to be left alone and remain anonymous. Every time you purchase anything, you relinquish some of your privacy, in order to attain goods or services. In the real world, this does not matter as much, because most of the time you can use your judgment to size up a business, because you are physically looking at a person. I can stand eye to eye with my mechanic and tell by his posture and facial expression if he is being honest with me, but I can’t do that with a web site. Web sites don’t have a tone of voice, don’t sweat, and definitely don’t shake your hand to seal the deal. Consumers are at a disadvantage and companies know this.
Open And Honest Web Sites
Even if site users are at a disadvantage, there are some things that you can check for before willingly giving your business to any site.
Shipping Costs Hidden: If a site will not tell you exactly what your purchase costs to ship before you agree to input your credit card information, then that site is not worth doing business with. eCommerce is about comparison shopping, if you can’t compare total prices, then that site’s owner does not understand the Internet at all.
Physical Address?: Any site that wants your money needs to divulge its physical location of its owners. Good sites not only tell you where their main office is, but where you need to return items to and give you multiple ways to reach them, including a phone number.
Niche Stores: Some online stores will not be very fancy, but if they specialize in something, then their products are usually the best, and they will have plenty of positive reviews from other sites. If they don’t have the best products and there are not any reviews, shop elsewhere.
Emails: The best marketing for any business is a satisfied customer. Great businesses don’t email you or automatically sign you up for annoying newsletters. If they have newsletters they will let you know about them, but leave it up to you to join in the conversation. If you start getting spam email right after you bought something from a new site, then most likely that site sold your email address and does not value you as a customer.
Protecting Your Privacy
In the online world, privacy is really a choice you have to make. It is almost currency itself. If you choose to squander it by signing up on a new site or by getting a great deal on an MP3 player, than that is your choice. You should however use your best judgment before making such decisions and decide if the web site is really valuing you as a client.
by WebKeyDesign | Dec 27, 2005 | News & Trends
If you have a blog and care about your content, you definitely need to read Om Malik’s post on Wholesale Blog Plagiarism. Apparantly Om Malik’s popular Om Malik on Broadband Weblog has been for a long time the target of plagiarism, otherwise known as splogging. Sploggers have been using the RSS feeds from Om Malik’s site to republish his content word for word on their site. The main purpose of this is to of course make revenue from the advertisements of the splog site. Although splogs and scrappers sites do sometimes improve the original website’s pagerank, the lost ad revenue may be more important to bloggers than any pagerank improvement. When it comes to Om Malik’s blog, his popularity I would think would make his content not really suitable for splogging, but obviously sometimes sploggers do not really think these things through I guess.
In general bloggers may need to start considering just how much is their content worth and if RSS feeds should be curtailed to only include post summaries instead of the entire post. But even then, scrappers can use any combination of Perl and PHP to copy any content they wish, so the war against splogging is not going to end by turning off RSS feeds.
The irony of course is that many bloggers see themselves as non-commercial entities that spread information for free, but the minute they realize that someone else is making money off their labors, the converstation takes quite a different tone. However, can you really blame them? In Om Malik’s case, the site’s content is a literal copy, word for word; this makes it not only plagerism, but outright insulting.
